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Now that we are spending our days at home, with computers close at hand, Americans appear to be remembering how unpleasant it can be to squint at those little phone screens.įacebook, Netflix and YouTube have all seen user numbers on their phone apps stagnate or fall off as their websites have grown, the data from SimilarWeb and Apptopia indicates. In the past few years, users of these services were increasingly moving to their smartphones, creating an industrywide focus on mobile. With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social media outlets like Facebook. Daily app traffic is measured in sessions - the number of times the app is opened - and one user can have multiple sessions in a day. Percent change is from the average on Jan. Note: Averages are calculated with traffic numbers from each date and the six days preceding it in order to smooth out weekly variations (recreational internet use, for example, often spikes on the weekends).